Project Ara

Project Ara

Project Ara is the code-name for an initiative by Google that aims to develop a free, open hardware platform for creating highly modular smartphones. The platform will include a structural frame that holds smartphone modules of the owner's choice, such as a display, keyboard or an extra battery. It would allow users to swap out malfunctioning modules or upgrade individual modules as innovations emerge, providing longer lifetime cycles for the handset, and potentially reducing electronic waste.^[1][2] The first model of the modular phone is scheduled to be released in January 2015 and is expected to cost around $50.^[3]

The project was originally headed by the Advanced Technologies and Projects team within Motorola Mobility while it was a subsidiary of Google. Although Google had sold Motorola to Lenovo, it is retaining the project team who will work under the direction of the Android division.